Tonight was the first class of the spring semester at Georgetown University. This is my fourth year of teaching a Sports Marketing Strategy class for seniors in the McDonough School of Business.
It’s always a bit nerve-wracking before the first class of the semester as you’re about to welcome a whole new group of students … in this case, 45 students. But, fortunately, as with the the past three years, it appears we have another great group of students.
It gets a bit easier each year since we have more experience in teaching this course (I co-teach the class with Joe Wang, who has his BA and MBA from GU). I’ve also worked on lining up another all-star line-up of guest speakers. We’ll have team owners, sports agents, financial investment managers, chief marketing officers, agency presidents, star athletes, etc speak to the class.
I plan on blogging each week about that week’s class. It feels great to teach and “give back” to the students. And, it makes it that much better when you connect with the class. So I’m looking forward to another terrific semester!