Last night was the first class of the semester for the “Sports Marketing Strategy” course that Joe Wang and I teach at Georgetown University. The course is for seniors that are Marketing majors in the McDonough School of Business.
It seems like just the other day when we designed the course and stepped on campus to teach the course. But, in fact, this is now Year 5 of teaching the Sports Marketing Strategy course.
As in years past, we have a full class. This year’s class is comprised of 40 students but we’re going to probably bump it up a few slots since a handful students asked if they could be added into the class.
One of the most exciting things about this year’s course is that the class will be held in Georgetown’s brand new business school. It’s a fantastic building with state-of-the-art classrooms and technology. And, there’s tons of rooms for student and group meetings.
We do our best to schedule a number of leading sports executives and personalities to come to our class to speak to the students. Some of the great guest speakers we have had in the past include Capitals and Mystics owner, Ted Leonsis; Octagon President, Phil de Picciotto; Nationals President, Stan Kasten; Dodgers COO, Dennis Mannion; 3-time Olympian, Dominique Dawes; WNBA All-Star and Olympian, Swin Cash; MTX Wealth Management co-founder, Steve Trax; USA Today writer, Christine Brennan; top sports attorney, Jim Tanner, ProVentures founder, Patrick McGee, etc.
In addition to teaching this course in the undergraduate program, I’m also serving as the Visiting Professional for Georgetown University’s Masters program, Sports Industry Management. This has been a great thrill — working with our top-notch faculty and eager-to-learn graduate students.
I will blog each week about the topics covered in the course as well as some of the nuggets shared by our guest speakers.