I had two events to attend for Georgetown University’s “Sports Industry Management” program the past two evenings.
On Tuesday night, I went to NYC to attend the GEMA (Georgetown Entertainment and Marketing Assn) event at the Cornell Club. This was a terrific event, featuring world-class guest panelists from the Marketing and Advertising industries. They were Keith Reinhard – Chairman Emeritus of DDB Worldwide; Peter Carter – Director, Brand Building, P & G; Frank Cooper — CMO, Pepsi-Cola North America; and Lisa McCarthy — EVP, Client Development, Univision. I ran into a couple of my former students (from the undergraduate course I teach) … as always, it’s great to run into the students — and good to hear about their career advancement.
Last night, I attended GU’s School of Continuing Studies’ presentation to prospective students. Dean Manuel spoke to the entire group, then it broke off into the specific program tracks. Our Assistant Dean, Matt Winkler, delivered a great overview of the SIM program. I then spoke from the perspective of a member of the faculty. Then, one of our recent graduates, Alex Greer, gave the viewpoint from the perspective of a student in the program. We then had a good lively Q & A session.
If anyone is interested in learning more about our Sports Industry Management program, please email me. Go Hoyas.