We had another great class tonight … I love teaching at Georgetown University …. especially when the students are engaged, attentive and interactive.   This is the fourth year of teaching the Sports Marketing Strategy class to seniors in the McDonough School of Business.

The focus of the first half of tonight’s class was a discussion of Super Bowl commercials.   We showed a number of the best and most classic spots of all time, including the Apple McIntosh commercial (which many experts consider the greatest TV commercial of all time) and the Coca Cola / Mean Joe Greene spot (which might be the most popular commercial of all time).  I asked the class to intently watch the commercial spots of this coming Sunday’s Super Bowl (so we can drill down on the marketing and branding messages behind the spots).

Then we went through our expectations for the HBS case studies for the semester.  The first one we will review is the Real Madrid case, which will be due next Monday.

For the second half of the class, the guest speaker was one of my best friends in the sports business, Billy Stone of CBS Sports.  He was outstanding in tonight’s class!  His enthusiasm, professionalism and thorough presentation on how to build and program an event was superb.  In this instance, he discussed how they developed the “Collegiate Nationals,” the X Games version for college athletics for College Sports TV / CBS Sports.

Then, as is the usual tradition with the guest speakers, we headed over to the legendary Tombs for a quick meal and catch-up.   Mondays are long days … I leave the house at 7:30 am and don’t get home till past 10:00 pm … but it’s well worth it, especially when you have a class of outstanding students.